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Forbes releases its global list of influencers in entertainment, games, and...
Forbes loves to sort people into billionaire lists and what-not, and today the media company is releasing its second quarterly list of the top influencers. The list focuses on the world’s top...
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Hashoff creates a way for brands to sift through influencers who are safe to...
YouTube stars and other influencers are becoming increasingly important to brands, but they can be loose cannons. With that in mind, Hashoff is launching a platform that makes it easy for brands to...
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Electronic Arts is spending even more on ‘influencers’
Electronic Arts is planning its marketing budget around influencers as opposed to primarily television or other advertising channels. During a conference call with investors, the Madden publisher...
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Mavrck finds a way to identify and engage with influencers everywhere
EXCLUSIVE: Influencer marketing has been one of the themes of 2017, especially as ad blockers, ad fraud, and other issues blight both sides of the paid advertising industry. But influencer marketing...
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The DeanBeat: 10 wildly inaccurate and predictable predictions for gaming in...
The ritual has arrived again. It’s time for me to make wildly inaccurate predictions about the future of games. This is always embarrassing for me, but I’m hoping that one of these years it will...
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How Machinima plotted its strategic rebranding across platforms
Warner Bros.’s digital video site Machinima rebranded this week as it makes a bigger push to expand beyond its YouTube roots to all the new platforms where gamers celebrate their culture. Since Warner...
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Matchmade expands to offer influencer marketing platform for games
Matchmade has joined the fray for influencer marketing. And it believes it can do a better job by focusing on matching brands and influencers in the gaming market with a platforms that automates...
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GamesBeat 2018: In search of the rare and elusive wild influencer
VB EVENT: Our latest speakers for our GamesBeat Summit 2018 event know something about the future of marketing and user acquisition: Influencers. YouTube and Twitch video creators are fast becoming a...
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Facebook introduces video monetization tools to lure creators away from YouTube
(Reuters) — Facebook launched a matchmaking system Tuesday to cultivate partnerships between advertisers and video creators as the world’s largest social media company tries to quickly parallel the...
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Exploring the brave new world of game influencers at GamesBeat 2016
Traditional media has been bypassed. A new cadre of influencers from YouTube, Twitch, and even esports teams are providing a new channels to reach gamers, and game companies are scrambling to figure...
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Triller’s brand ambassador raises $50,000 for college tuition in 3 days
In the future, you’ll probably be better off being a creator than a user. The latest example is Lea Elui, a 17-year-old influencer who serves as a brand ambassador for Triller, an AI-powered music...
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Consumers trust influencers more than they trust you (VB Live)
Influence marketing is one of the most cost-effective, efficient marketing techniques you can tap, offering tremendous ROI.Read More
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Here’s who won the attention war at the giant International CES tech trade show
Above: Samples of popular CES coverage.Image Credit: Gorkana Samsung was king of the 2014 International CES. The South Korean electronics company came out on top as the No. 1 attention-getter at the...
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Matchmade raises $4.8 million for influencer game marketing
Matchmade has raised $4.8 million in funding for its platform to match influencers such as YouTubers with brands and game companies.Read More
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Beyond Kim Kardashian: Making influencer marketing lucrative by being...
Learn how influencers can improve your brand reputation, increase buy-in from customers, and more when you join this VB Live event.Read More
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Playgroundz: The Leisure Economy rises with mobile esports, female gamers,...
The Leisure Economy, or getting paid to play games, is becoming a reality with esports, the rise of female gamers, and influencers.Read More
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AI project matches brands with relevant Instagram influencers
Artificial intelligence might hold the key to matching brands with top influencers, new research suggests -- at least where Instagram's concerned.Read More
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